The problem with awareness

This old but excellent Discard Studies post demonstrates how, in transforming choices for greater sustainability, our focus should be on infrastructures that produce waste etc or lock in unsustainable consumer choices further down the line. In contrast, our usual focus on making individuals ‘aware’ – despite its merits – depends on many steps, reaches a limited number of people and has to battle against those same infrastructures. “Focusing on these systems for change actually scales up to the scale of the problem.” Continue reading “msb ~063 The problem with awareness”